How Digital Signs Further Human Equality

Posted 8 months ago · 3 minutes to read

February 27, 2019

Digital signage makes it easier for all users of transport to find good real-time information about their journey. But for some, there are barriers that make traditional static signage very hard to use. For these people, the accessibility, power and flexibility of digital signage is a lifesaver, since it helps them to interpret transport information as easily as the next person. When looked at this way, digital signage becomes more than just an efficient information system - it’s a new technology that can help further human equality.

It's easier to see

If you have impaired vision and your only way to access information about your journey is a small timetable on the bus stop, it’s not easy for you to find out where you’re going, or when. Visual impairments get in the way when trying to interpret static signage, and it gets worse when these signs or their casing get scratched up or otherwise damaged. Digital signage provides large, crisp displays that are easier to read. Our eStops signage can also provide audio information, and onboard next stop systems can be set to read information out using either text-to-speech or pre-recorded voice clips, ensuring blind passengers are not left out.

eStop BayBus 2

 

Smooth travelling experiences for the elderly

For elderly passengers, a loss of mobility can make it very difficult to catch buses, trains or other public transport systems, especially when you don’t know when the bus is coming or when your stop is coming up. Real-time systems can help in this respect. By providing up to the minute arrival and departure times and next-stop information, elderly people can keep track of when and where they need to be to get on or off without being forced into a rush.

Decrease transport anxiety

Before digital signage, transport information was disseminated via a mixture of static signage, attendants employed by transport companies, and helpful people standing at the same stop as you. For a lot of people, asking for directions is no problem, but for someone with mental illness, this can be the most difficult thing in the world. Having to ask a stranger for directions is problematic for someone with an anxiety disorder, or similar conditions. Just like with self-checkouts in supermarkets, the ability to do everything you need on a machine can really smooth out this whole process.

Provide information for disabled passengers

For physically disabled passengers, often only certain vehicles, stops or routes in a city’s transport network are suitable for their accessibility needs. For example, some train stations have wheelchair access, while others don’t. Providing good information about how disabled passengers can take the transport they need is a lot easier when using digital signage. Pictograms can show which items are wheelchair accessible, while interactive signs are able to sort listings of stops or stations by accessibility.

eStop BayBus 5 v2

 

Does your city's transport cater to all people?

In the past, people have been left out due to technological limitations that affect transport networks. With digital signage, these barriers are starting to be broken down. To further this trend, and open your city’s transport network up to everyone, talk to us at Radiola. We’re the nationwide leader in digital signage technology, and we’re happy to help you bring your transport signage to more people.