Why Make the Move to Digital Signage Infrastructure

Posted 3 years ago · 3 minutes to read

December 19, 2019

Imagine a future in which digital signage solutions help people better navigate and adapt to their communities. The rise of the smart city heralds a time in which over half of the world’s populations are better connected, more capable, and sustainable. Now, smart cities are no longer just an idea; they’re here to stay.

More and more city planners across the world are transitioning into digital signage, and there are some compelling reasons behind this movement. In this blog, we’re going to look at what digital signage is capable of, before exploring two reasons digital smartsigns can be a huge benefit to civil infrastructure across the world.

The core capabilities of digital signage

It’s no secret that digital sign solutions provide a whole host of services. While there is some overlap with traditional signage, you’ll quickly begin to see that smartsigns offer unique utility. Key capabilities include wayfinding with support for live updates, live weather tracking, live public transport tracking, emergency messages, and more. Digital signage can also offer public Wi-Fi, and provide an avenue for advertising, both of which may be used to help generate revenue. Admittedly, most cities will have more success with free public Wi-Fi.

Beyond providing live information, how does digital signage set itself apart from traditional alternatives? The main answer is connectivity. A constant stream of data is the core component of an effective digital solution. This is not just data being sent to digital signage, but data being sent between installations as well. The power of digital lies not just in easily updated individual pieces, but the network that connects them to each other. As technology progresses, we get closer every day to a reality in which city administrators are able to deliver information to citizens that aren’t only live, but also personalised.

That said, there are two big reasons to get on board now more than ever, even without factoring in the possibilities of the future.

1. Revenue generation

A major reason that city planners are hesitant to implement digital signage solutions is the technology’s capital, and this is understandable. However, many people don’t know that it’s possible to offset the costs of implementing new technology by using it to generate revenue. In the case of digital signage, advertising is a market that’s tailor-made to help you pay off the installation of new infrastructure.

Take New York, for example. LinkNYC is a free Wi-Fi network, using wayfinding and charging stations to connect the city. The ad revenue it pulls in has already completely paid it off, and according to the city, it’s now bringing in a hefty profit.

2. Better information for city-dwellers

As we said before, the power of digital solutions lies in the network. The same advantages that advertisers see in digital signage can be made to serve city administrators too. Being able to serve information to commuters or tourists that’s more relevant to them is a huge benefit to a city’s liveability and international image. Just imagine visiting a city and finding that signs are able to connect to your mobile device and display information to you in your native tongue!

Information can already be tailored based on location, time, and other real-time data, and it’s only a matter of time before mobile connectivity is more common too.

Ready to learn more?

City infrastructure around the world continues to evolve, and what’s considered mainstream will keep shifting. No one knows exactly what the future will hold, but if the past is anything to go by, we’re betting that digital smartsign technology is going to keep playing a key role in advancing civil planning. Don’t play catch-up later; be at the forefront! Talk to the team at Radiola to find out more about how digital signage infrastructure can help your city thrive!